Zipcar
Creative Case: Zipcar
Zipcar, an alternative to traditional car rental and ownership, is the world's largest car-sharing and car-club service located in Cambridge, Massachusetts.
Big Picture
Zipcar is on a roll and far from ready to coast. Understanding the untapped opportunity for car sharing during the economic downturn, Zipcar solicited proposals to bring the brand to a key target market via the expanding online game environment.
Core Challenge
Build an interactive game to help spread the good word about Zipcar culture and the car-sharing experience.
Opportunity
Crunch realized that a Zipcar game required more than a Zipcar badge. It had to engage players in a true brand experience.
Solution
- Create a driving game to generate ongoing buzz about Zipcar
- Reinforce the brand for customers and replicate it for prospects
- Build a scoring system with a viral carrot to encourage sharing