Plimoth Plantation
Creative Case: Plimoth Plantation
Plimoth Plantation is a not-for-profit, living-history museum located in Plymouth, Massachusetts that is supported by admissions, contributions, grants and volunteers.
Big Picture
Plimoth Plantation offers powerful personal encounters with history, built upon thorough research about the Wampanoag people and the English colonists of the 17th century. Their exhibits, programs, live interpreters and historic settings encourage a new level of understanding about present-day issues affecting communities around the world.
Core Challenge
A global leader in the living-history category, Plimoth Plantation faced disinterest from a target audience with an explosion of leisure options to choose from.
Opportunity
Realizing that a living-history museum with such a wealth of offerings required more than a traditional identity, Crunch developed a logo system to highlight the full breadth of the experience.
Solution
- Highlight attractions to encourage repeat visits to Plimoth Plantation
- Create a robust brand identity that sub-brands all three core exhibits in historical sequence
- Honestly portray the cultural tensions that existed between the native people and colonists