The Meadowbrook School
Creative Case: The Meadowbrook School
The Meadowbrook School is a co-educational, independent day school for grades K-8 located in Weston, Massachusetts.
Big Picture
In an age of smaller families and ballooning tuitions, private schools tenaciously compete for the brightest students and most willing parents. Meadowbrook sought a fresh marketing approach that would invigorate the school's historic reputation as a first pick among regional academies.
Core Challenge
Meadowbrook wanted to update its identity in order to distinguish itself from area private schools.
Opportunity
Crunch seized the day to more fully represent the curricular breadth of Meadowbrook.
Solution
- Update the school seal to better reflect Meadowbrook's forward momentum
- Create sub-identities for academics, arts and athletics to bring individual department excellence into view
- Develop a tagline that separates Meadowbrook from the private-school herd