Etonic
Creative Case: Etonic
Etonic is a manufacturer of state-of-the-art golfing, running and bowling footwear, located in Westborough, Massachusetts.
Big Picture
Before languishing under Spaulding's ownership, Etonic had been a leading shoe, second only to FootJoy.
Core Challenge
Etonic wanted to fight its way back into the game with a hot golf-shoe technology to sell and a legendary story to tell. They asked Crunch to step up and drive the story about Etonic's new bio-mechanically proven outsole.
Opportunity
Understanding that when you want to break through you have to stand out, Crunch turned up the volume from a golf whisper to a powerhouse roar, with a category-shattering call to arms: "Power Up Your Game."
Solution
- Help Etonic reclaim its contender position in the golf footwear category
- Launch a multi-tier campaign introducing Etonic's new PowerPlay Outsole™ System
- Create a Brand Adrenaline video to get the sales force pumped
- Develop a Direct Marketing clutterbuster to introduce the technology to key clients