Equifax
Creative Case: Equifax
Equifax Database Services (DBS) is located in Wakefield, Massachusetts and is one of the Marketing Services available through Equifax Consumer Information Solutions and Equifax Commercial Information Solutions.
Big Picture
Equifax DBS was unique. It combined customer-centric marketing strategies with a proven technology approach to database services. To meet client challenges with database solutions that went beyond just improving response rates, Equifax asked Crunch to tell the story of how DBS also transforms client business.
Core Challenge
Help clients understand that enlisting DBS to help manage their everyday details in order to achieve their long-term goals was the big story.
Opportunity
Crunch saw that the binding force between DBS's customer-centric strategies and client-centric management focus was the sheer talent of DBS people.
Solution
- Highlight the people as the main selling point of Equifax Database Services
- Develop a website that differentiates Equifax DBS from the mother ship
- Ensure the state-of-the-art functionality and usability of this highly complex business portal