Big Belly Solar
Creative Case: Big Belly Solar
Big Belly Solar (formerly Seahorse Power Company) of Needham, Massachusetts, was founded in 2003 with a mission to reduce fossil fuel consumption through innovative, cost-saving approaches to inefficient, everyday problems.
Big Picture
BigBelly Solar is changing the concept of solid waste management with the world's first and only on-site solar compaction systems. Its flagship product BigBelly,® can be found around the globe, reducing waste collection frequency, lowering costs, and ensuring a cleaner, greener environment.
Core Challenge
BigBelly called on Crunch to develop a website and collateral system to better introduce the brand to targeted cities, parks, colleges and municipalities across the United States and Internationally.
Opportunity
Crunch saw the need to spearhead a consumer-focused campaign to educate the general public about the benefits of solar-powered, on-site compaction.
Solution
- Construct a tradeshow experience to foster environmental consciousness and "green envy" of a remarkable, first-to-market product
- Create a website that both reinforces the need for and provides information about a revolutionary waste management system
- Develop a sales kit to provide BigBelly with a forceful tool to help expand adoption among schools, parks and municipalities